- Google And Apple Hold 'Vice-Like' Grip Over Consumers: UK Competition Chief
Around the Net in Email, Ray Schultz - Thursday, December 16, 2021
Google and Apple are holding a “vice-like grip over how we u ...
- A Dirty Little Secret About B2B Marketing
Around the Net in Email, Ray Schultz - Thursday, December 16, 2021
Here’s a secret about B2B email marketing: The email li ...
- SMBs Are Humming: Most Had Higher Ecommerce Sales This Year -- And Email Helped
Email Insider, Ray Schultz - Thursday, December 16, 2021
Almost two-thirds of SMBs invested in email technology in 2021, but few ...
- Digital Sales Grew Modestly YoY During Post-Cyber Week Period, Salesforce Reports
Email Marketing Daily, Ray Schultz - Thursday, December 16, 2021
Despite modest post-Cyber Week growth, the sales pulse quickened as consumers rac ...
- SMBs Offered Access To Real-Time Email Content Tool
Email Marketing Daily, Ray Schultz - Thursday, December 16, 2021
Alterable says that not many small businesses are serving dynamic personalized ema ...
- Common Mistakes In Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, December 15, 2021
Firms laboring in email marketing face many challenges, ranging from privacy regulatio ...
- Avoiding The Empty Promise Of Cold Email Campaigns
Around the Net in Email, Ray Schultz - Wednesday, December 15, 2021
Cold emails often pull just a smattering of results. But they c ...
- What Do You Think? Brands Leverage Email For CX Feedback
Email Insider, Ray Schultz - Wednesday, December 15, 2021
Most companies use email, and many added it during the pandemic, GetFeedba ...
- Adobe Clients Are Gaining Email Data Powered By Validity, Firms Say
Email Marketing Daily, Ray Schultz - Wednesday, December 15, 2021
The two companies collaborate as part of Adobe's partner program. ...
- Apple Updates Its iOS 15 With App Privacy Feature
Email Marketing Daily, Ray Schultz - Wednesday, December 15, 2021
The App Privacy Report allows users to see whether other apps ha ...
- Google Fights Vulnerability Used In The Wild
Around the Net in Email, Ray Schultz - Tuesday, December 14, 2021
Google is fighting a high-severity zero-day vulnerability exploited in the wild, releasing Chro ...
- Intuit's Mailchimp Buy May Change Views On Taking VC Money
Around the Net in Email, Ray Schultz - Tuesday, December 14, 2021
Bootstrapping is usually seen as the most arduous journey for a high-te ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than Email
Email Insider, Ray Schultz - Tuesday, December 14, 2021
Email will be the mostly used direct response channel in 2022. B ...
- Study: Consumers Are Unaware Of Privacy Protection Laws
Email Marketing Daily, Ray Schultz - Tuesday, December 14, 2021
A startling 71% never or only occasionally reads data-sharing disclaimers, GroundLabs repo ...
- Aisle Rocket Appoints Steve Slivka As Chief Experience Officer
Email Marketing Daily, Ray Schultz - Tuesday, December 14, 2021
Slivka served as Chief Creative Officer at Edelman Chicago and in oth ...
- Study: Brands Are Making Personalization A New Priority
Email Marketing Daily, Ray Schultz - Tuesday, December 14, 2021
Almost half of companies have some level of personalization processes, Dynamic Yie ...
- How To Build Personas For B2B Emails
Around the Net in Email, Ray Schultz - Monday, December 13, 2021
Most B2B buyers prefer email for marketing communications from brands. But tho ...
- Email Ad Firm Raises EUR2.3 Million In Funding
Around the Net in Email, Ray Schultz - Monday, December 13, 2021
Passendo, a Copenhagen-based startup that helps newsletter publishers snare ad revenue, h ...
- 100 Proof Data: How Brands Distill Customer Information To Make Decisions
Email Insider, Ray Schultz - Monday, December 13, 2021
Email rates as the second-most popular use for data-driven marketing. Personalization ...
- Email Will Receive Continuing Investment In Both B2B and B2C In 2022: Study
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Email is not the leading channel -- that distinction belongs to soci ...
- Consumer Reports Finds Shoppers Fear Fake Influencer Reviews
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Most consumers have read reviews they thought were fake, and 26% a ...
- Adobe Unveils Drag-And-Drop Content Creation Tool
Email Marketing Daily, Ray Schultz - Monday, December 13, 2021
Creative Cloud Express streamlines the process to help brands post content, Ado ...
- Politicos Are Trying Hard To Be Your Email Friend
Around the Net in Email, Ray Schultz - Friday, December 10, 2021
Politicians are flooding inboxes with fundraising emails, starting with Donald Trump, New Yo ...
- Email Tips For Bike Sellers
Around the Net in Email, Ray Schultz - Friday, December 10, 2021
Bike sellers need email marketing just as much as anyone else. Unear ...
- Social Climbing: Most Shoppers Have Purchased Via Facebook, Other Channels
Email Insider, Ray Schultz - Friday, December 10, 2021
Brand recognition drives shoppers, and so does good creative, SproutSocial reports. ...
- Lotame And LiveRamp Expand Customer ID Partnership
Email Marketing Daily, Ray Schultz - Friday, December 10, 2021
Brands are facing an increasingly fragmented ad-tech system, Lotame notes. ...
- New Tool Helps Firms Use Sensitive Data, Company Says
Email Marketing Daily, Ray Schultz - Friday, December 10, 2021
SkyPoint's SkyPoint Vault isolates personally identifiable information (PII) and healthcare data ...
- Cyber Criminals Have 'A New Granularity' In Their Toolset, Security Firm Warns
Email Marketing Daily, Ray Schultz - Friday, December 10, 2021
In one sophisticated attack, cyber criminals tried to evade detection and ste ...
- Designing Emails For Personality Types
Around the Net in Email, Ray Schultz - Thursday, December 9, 2021
Marketers should design emails for four basic personality types to win ba ...
- Inflation Spiral Goes Viral: Online Prices Surge, But Discounts Help
Email Insider, Ray Schultz - Thursday, December 9, 2021
Prices have gone up in several product categories -- especially apparel, Ado ...
