- The Correct Way To Use Drip Email Campaigns
Around the Net in Email, Ray Schultz - Monday, March 21, 2022
Drip email campaigns produce high conversion and engagement rates. But most bran ...
- Banks Need To Learn That Email Marketing Has Changed
Around the Net in Email, Ray Schultz - Monday, March 21, 2022
Email remains a workhorse for many financial institutions. But many use ...
- Target Practice: Brands Need To Do A Better Job Of Personalizing, Consumers Say
Email Insider, Ray Schultz - Monday, March 21, 2022
Over half of consumers would share personal data in return for personaliz ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Most customers don't understand what the notices actually mean to them, T ...
- Simon Data Partners With Snowflake To Enhance CDP
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Clients will have an easier way to access and leverage customer dat ...
- Sinch Partners With CDP Provider Treasure Data
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Sinch, the parent company of Mailgun, Mailjet and Email on Acid, wi ...
- Emojis Can Lower A User's Respect At Work: Study
Around the Net in Email, Ray Schultz - Friday, March 18, 2022
Emojis often lower a person’s standing among colleagues when they are us ...
- Ante Up For Email: Channel Dominates Retail Retention Spend In 2022
Email Insider, Ray Schultz - Friday, March 18, 2022
Paid social and search dominate for spending on retail customer retention ...
- Euro Shoppers Prefer Email, But Reject Irrelevant Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
Shoppers like weekly message frequency, but are frustrated by inconsistency across channel ...
- Upland Software Adds Features To Its B2B Content Operations Platform
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The enhanced platform, Kapost, allows email approval attachments, the company says. ...
- Investment Group Acquires Majority Interest In Phrasee
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
The brand language platform hopes to continue its expansion in the Unit ...
- The Necessary Art Of Email List Scrubbing
Around the Net in Email, Ray Schultz - Thursday, March 17, 2022
Brands need to clean their email lists, but many procrastinate because th ...
- Workplace Clutterboxes: Employees Are Being Overwhelmed By Email
Email Insider, Ray Schultz - Thursday, March 17, 2022
There has been an 84% increase in use of email as ...
- Validity Speeds Up Certification Process For Critical Ukraine-Related Emails
Email Marketing Daily, Ray Schultz - Thursday, March 17, 2022
The effort is designed to help government and other organizations send communicatio ...
- ActiveCampaign Hit By Attack, Says Small Number Of Clients Affected
Email Marketing Daily, Ray Schultz - Thursday, March 17, 2022
The attack, which reportedly occurred on March 10, compromised email addresses a ...
- Google Docs Adds Email Template That Integrates Gmail
Around the Net in Email, Ray Schultz - Wednesday, March 16, 2022
Consumers using Google Docs are now getting a nifty template for drafti ...
- Email Entanglement: Consumers Love It -- With Conditions
Email Insider, Ray Schultz - Wednesday, March 16, 2022
Some kinds of targeting turn people off, and many people use too ...
- Stensul Expands Adobe Integrations To Improve Email Creation Process
Email Marketing Daily, Ray Schultz - Wednesday, March 16, 2022
Users can use Adobe Marketo Engage without leaving the Stensul platform, t ...
- Salesforce Sued To Prevent January 6 Subpoena Compliance
Email Marketing Daily, Ray Schultz - Wednesday, March 16, 2022
The RNC has filed a lawsuit against Salesforce, in an effort ...
- The Case For AMP For Email: It Improves Personalization
Around the Net in Email, Ray Schultz - Tuesday, March 15, 2022
AMP for email has provided email marketers with a slew of personalizati ...
- Trillion-Dollar Baby: Ecommerce Sales Will Hit That Total This Year, Adobe Predicts
Email Insider, Ray Schultz - Tuesday, March 15, 2022
But inflation is contributing to ecommerce growth, driving $27 billion of tot ...
- Validity And Iterable Boost Partnership To Allow Everest Resell
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
The firms have expanded their collaboration to provide the Validity email platfo ...
- Movable Ink Hits $100 Million Revenue Mark
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
Movable Ink also increased its employee headcount and has expanded in Europ ...
- Postclick Appoints Mark McKenna As CEO
Email Marketing Daily, Ray Schultz - Tuesday, March 15, 2022
Founder Tyson Quick will now serve as chief growth officer. ...
- Psychology Is Crucial In Ethical Marketing
Around the Net in Email, Ray Schultz - Monday, March 14, 2022
Consumers choose brands and products for a variety of reasons. But underlyi ...
- Marc Benioff Claims Salesforce Is Getting Back To Business
Around the Net in Email, Ray Schultz - Monday, March 14, 2022
Salesforce is forecasting $32.1 billion in revenues for its 2023 fiscal yea ...
- Conversions Slump: Post-Holiday Analysis Shows Falloff For Automated Emails
Email Insider, Ray Schultz - Monday, March 14, 2022
Promotional email conversions fell by 3.8% but automated emails dropped by 36 ...
- Dynamic Yield To Partner With Global Consultancy Making Science On Digital Marketing
Email Marketing Daily, Ray Schultz - Monday, March 14, 2022
The partnership will allow Making Science to provide tailored digital experiences ...
- Some Gen Zers Worry That Buy Now, Pay Later Deals Will Lead To Debt
Email Marketing Daily, Ray Schultz - Monday, March 14, 2022
Many are unsure. And their parents and grandparents are even more nervo ...
- Temporary Russian Shutdown Will Cost Loyalty Ventures $16 Million
Email Marketing Daily, Ray Schultz - Monday, March 14, 2022
Loyalty firm Loyalty Ventures Inc. will honor its contractual commitments for progra ...