Gino SestoMember since March 2016Contact Gino
Expertise in the Science of Digital. And the Art of Outdoor. Our proven approach to media buying is both simple and powerful. First and foremost, it’s grounded in collecting and analyzing relevant data. With a keen understanding of what the numbers are telling us, we proceed to collaborate closely with our clients – continually checking, rechecking and refining to optimize campaigns at every possible opportunity. The result is a streamlined media plan that’s properly positioned for the greatest return on investment. Add this to our pride in consistently meeting tight deadlines, our insistence on extraordinary service, and the experience to work effectively with any budget, and you’ve got the perfect agency for any media buying challenge.
Articles by Gino All articles by Gino
- In the Coming Agency Shakeout Small Ones Are Better Positioned to Thrive in
We're about to see a shakeout among big and small agencies. There's no easy way to say this part -it's going to be rough for big agencies. Smaller ones are better equipped and set up to handle the unique economic issues brought on by coronavirus.
- Top 5 Out-Of-Home Advertising Trends in
Marketing Insider on
Out of home is the only traditional media seeing ad spending growth right now, and for good reason. It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television.
- Dawn On Sunset: Why The Oldest Advertising Ways Are Thriving In The Middle Of The Digital Revolution in
Marketing Insider on
The billboards on Sunset Boulevard in my hometown of L.A. have always been prime real estate. From the hand-painted signs of yesteryear to today's blacklight, multidimensional flights of fancy, people want their films, albums, and faces up there. And they will pay a premium for it, even after digital and social media have changed almost every other part of advertising and promotion.
Comments by Gino All comments by Gino
- GroupM To Advertisers: The Next New Thing May Be Outdoor, Radio & Print
Couldnt agree more on the outdoor portion. We work with brands that market to the millennials and they cant get enough of outdoor. In the instagram era, outdoor is the it thing now.dashtwo.com
- Top 5 Out-Of-Home Advertising Trends
(Marketing Insider on
Dana, agreed it's not a 1:1 relationship. I do believe tho that Digital has many merits. Gret for countdown clocks for an event for instance. Or for messaging that is updated to something like weather. Or even changing messaging throughout the day. Dont throw the baby out with the bath water!
- The Trusty Old Billboard Becoming A New Social Media Hit
(Marketing Daily on
Thanks for the great interview PJ. I'm gonna keep using that line.. Outdoor Advertising is the modern day TV Guide!Gino ofdashtwo.com