- Amazon's Parsons: "Pace" Important With Scale
Show Daily, David Goetzl - Thursday, May 2, 2013
Amazon email chief Donald Parsons says "pace" is critical when considering relevan ...
- Amazon Ahead Of The Game WIth BCS
Show Daily, David Goetzl - Thursday, May 2, 2013
Amazon's email chief Donald Parsons recalled at the Email Insider Summit ...
- Email Engagement: Use Data, Coupons & Special Offers.
Show Daily, David Goetzl - Thursday, May 2, 2013
The initial panel at the MediaPost Email Insider Summit promises to foc ...
- IHG Adds Countdown Clock To Emails
Show Daily, David Goetzl - Thursday, May 2, 2013
At the Email Insider Summit on questions of accomplishments over the pa ...
- Experian Using Facebook For Acquisition
Show Daily, David Goetzl - Thursday, May 2, 2013
On a panel about acquisition at the Email Insider Summit, Experian's Just ...
- Dallas Stars Look To Further Segmentation
Show Daily, David Goetzl - Thursday, May 2, 2013
Talk about a potentially winning segmentation strategy. Kelly Briggs of the NHL ...
- "Relevancy" Is Aging, How About "Make It Personal"
Show Daily, David Goetzl - Thursday, May 2, 2013
Relevancy has been a buzzword in email marketing forever. So, Motley Fool ...
- Responsive Design Helps CareerBuilder Click-Throughs
Show Daily, David Goetzl - Thursday, May 2, 2013
CareerBuilder's Scott Burdsall is giving a presentation at the Email Insider Summ ...
- Social Data Has Potential To Improve Email Targeting
Show Daily, David Goetzl - Thursday, May 2, 2013
On a data mining panel at the Email Insider Summit, Universal Music ...
- FourFronts Integrates TV/Video Buying
MediaDailyNews, David Goetzl - Tuesday, April 30, 2013
A pair of companies that provide a technological backbone for media transactio ...
- InterMedia Makes New Bid For Outdoor Channel
MediaDailyNews, David Goetzl - Tuesday, April 30, 2013
The private equity firm that's been looking to acquire the Outdoor Chann ...
- Snickers Deserves Earned Media
TVBlog, David Goetzl - Wednesday, May 1, 2013
Marketers increasingly look to employ elements of paid, earned and owned med ...
- Weather Channel Launches Twitter Effort
MediaDailyNews, David Goetzl - Monday, April 29, 2013
Home Depot has signed with the Weather Co. as the first market ...
- Cox Shows Facebook Responseiveness
TVBlog, David Goetzl - Tuesday, April 30, 2013
Facebook would seem to be a helpful customer-service tool for cable a ...
- NBC On 'Fire,' Renews Dramas
MediaDailyNews, David Goetzl - Friday, April 26, 2013
Well before the broadcast networks announce their fall lineups, NBC said ...
- C3 Vs. C7 Offers Room For Compromise
TVBlog, David Goetzl - Monday, April 29, 2013
Is the C3 vs. C7 debate worthy of the attention it wi ...
- TWC Takes Google TV, Broadband Rivalry In Stride
MediaDailyNews, David Goetzl - Thursday, April 25, 2013
Time Warner Cable executives cast aside any fears Thursday that Google's fledgli ...
- Nielsen Upbeat About FTC Review, Cross-Platform Ratings Response
MediaDailyNews, David Goetzl - Thursday, April 25, 2013
Nielsen is nearing completion of the Federal Trade Commission's request for mo ...
- The View From the Stage
Media Magazine, David Goetzl - Tuesday, April 16, 2013
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfro ...
- Broadcasters Determined To Stop Aereo 'Piracy'
MediaDailyNews, David Goetzl - Wednesday, April 24, 2013
Even after losing two court decisions in their efforts to shut do ...
- State Farm Sponsors Telemundo's Latin Music Awards
MediaDailyNews, David Goetzl - Tuesday, April 23, 2013
State Farm will return for the fifth year in a row ...
- Some Cable Networks Better Prepared For TV Everywhere Than Others?
TVBlog, David Goetzl - Wednesday, April 24, 2013
Beta Research released compelling research Wednesday showing various consumer preferences among cab ...
- Starcom MediaVest, Twitter Reach Upfront TV Data Deal
MediaDailyNews, David Goetzl - Monday, April 22, 2013
The upfront concept continues to expand. With the NewFronts moving into ye ...
- Univision's getTV To Air Sony Classic Movies
MediaDailyNews, David Goetzl - Monday, April 22, 2013
Univision's owned-and-operated stations will offer an English-language network as a digital subchanne ...
- Neuromarketing Could Face Legal Hurdles
TVBlog, David Goetzl - Tuesday, April 23, 2013
Neuroscience sure seems a lot more effective than online surveys and foc ...
- Lakers Broadcasts Continue Korean Option
MediaDailyNews, David Goetzl - Friday, April 19, 2013
Time Warner Cable's regional sports network carrying Los Angeles Lakers games wi ...
- TV Spending Nears $80 Billion, DVR Penetration Chasing 50%
TVBlog, David Goetzl - Monday, April 22, 2013
Wasn't one supposed to kill the other? Annual TV ad spending ...
- Telemundo's 'Mundo' Drives GM Product Placement
MediaDailyNews, David Goetzl - Thursday, April 18, 2013
A Telemundo online series touted as a branded entertainment vehicle will aga ...
- Comedy Central 'Nudifies' To Expose New Series
TVBlog, David Goetzl - Friday, April 19, 2013
Advertisers might say negotiations with the Comedy Central sales team can lea ...
- QSR Marketers Resonate With 2 Generations
MediaDailyNews, David Goetzl - Wednesday, April 17, 2013
Maybe the generations have different tastes, but five restaurant marketers have fou ...