Chris Potts writes "In-housing digital media and marketing measurement is an organizational transformation. It promises speed, control, and performance, but only if the company is truly ready to take the wheel. Here's some humble advice."

Learn about Alexis Gossard, Senior Manager, Media Strategy from Bayer as she lets us know her favorite tentpole sports event, media channels, and more.

Katie Thoms, VP of Marketing at FAT Brands, shares how she balances efforts across Great American Cookies, Marble Slab, and Pretzelmaker while offering insights on loyalty, AI, and co-branding without cannibalization.

At our CPG Brand Insider Summit in Nashville, Liquid Death, Planters, Utz, Stanley 1913, and CLR Brands shared insights on top-of-funnel campaigns, cultural drops, omnichannel alignment, and refreshed audience strategies.

Medtronic's Senior Paid Media Specialist writes "Building a brand is hard work. We should also not pretend that the payoff for that hard work will come immediately, rather the payoff will often come years later."

Learn about Corrina Cohen, Manager CRM & Technical Marketing Operations from NBCUniversal as she lets us know her favorite tentpole sports event, media channels, and more.