At our Pharma & Health Summit in the Poconos, leaders from Sanofi, Pfizer, Takeda, Endo, and Organon shared insights on AI adoption, patient empowerment, sentiment AI analysis, innovation, and benchmarking against top consumer brands.

Ask Scott Hudler anything! The SVP/CMO from Whataburger will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Stacie Hajduk, Chief Marketing Officer, GOODLES, shares her take on using bold new tactics to outweird the competition, building social buzz, and the online vs in-store shopping debate.

Medtronic's Senior Paid Media Specialist writes "The world has never been a certain place. It was uncertainty that would lead to building castles and that should lead you to be focusing on your brand."

Jaci Volles also shared her take on what legacy brands often get wrong, why humor works when it's real, and how they tapped emotion and insight to connect with a new generation.

Tabitha Hernandez shares her take on balancing performance and brand, the role of AI as a tool, and her preference on social channels to use.

Sonata Insights' Founder and Chief Analyst writes "Brands can no longer afford to treat AI search as tomorrow's problem. Here are four things to do now, each grounded in lessons from previous tech cycles."

Patricia Alon, Senior Manager, Digital Acceleration also shares insights on navigating new social platforms and how her team decides what content belongs in paid versus organic channels.

Lanessa Aurand, PLANTERS Brand Manager, Hormel, shares her take on generating social buzz, the debate of using celebrities or influencers, and her favorite cashew flavor to snack on.

Fractional CMO & Refront's Founder writes "Growth is not born from repetition. It's born from curiosity, discomfort, and the discipline to keep learning even when it's inconvenient."