• CONTENT MARKETING INSIDER
    Five Ways To Fast-Track Your Mobile Content Marketing Strategy in 2015
    Marketers from companies of all sizes are working hard to create quality content at staggering rates. So the question remains: Why is none of this content in their apps? Here are five ways to fast-track your mobile content marketing strategy in 2015.
  • CONTENT MARKETING INSIDER
    Esteemed Magazines Tarnish Their Brands
    Two iconic magazine brands have been badly battered over the last couple of weeks. The veracity of Rolling Stone's explosive piece about a gang rape at a frat house at the University of Virginia has been called into question. Meanwhile, at The New Republic, there's been a mass exodus of brand-name journos, miffed at rookie owner Chris Hughes, a Facebook co-founder, who pushed too hard to bring the 100-year-old mag into the digital present.
  • CONTENT MARKETING INSIDER
    Did 'Sons Of Anarchy' Deal Save Harley-Davidson?
    Seen through one prism, the deliciously over-the-top FX hit "Sons of Anarchy" is one long infomercial for Harley-Davidson. The American motorcycle giant has long been the "hog" of choice for the outlaw biker clubs depicted in "SOA." So it was no surprise back in 2012 when 20th Century Fox, which produces the series, inked a deal with Harley-Davidson. The latest feature of the pact, heralding the show's final season, was a sweepstakes in which the winner was awarded a 2015 Harley-Davidson cruiser model motorcycle.