• CONTENT MARKETING INSIDER
    Data Storytelling Set To Grow Exponentially
    It's not often that the interests of investigative journalists and brand marketers intersect -- but they do in the five-day "Storytelling With Data" workshops that Maggie Mulvihill, a journalism professor at Boston University, launched in the summer of 2014. "We're all data storytellers now," Mulvihill says. "We've never before - any of us - not only had access to this level of digitized information ... but also to tools to find the meaning in those records."
  • CONTENT MARKETING INSIDER
    Headphones Campaign Invites Audiophiles To Build 'Monument In Sound'
    Most teaser campaigns are more about anticipation than participation, more like looking at a beautifully bow-tied package than pulling the ribbon and slowly unwrapping it. With the multichannel campaign "Reshaping Excellence," electronics company Sennheiser isn't just telling audiophiles that a monumental change is coming to the way they hear sounds. It's inviting them to join in as the story unfolds.
  • CONTENT MARKETING INSIDER
    Fighting Tobacco's Unrestricted Role In Movies
    A very close friend is dying from chronic obstructive pulmonary disease in the palliative care unit of the veteran's hospital in the Bronx. For more than 45 years, he'd smoke a couple of packs of Kools a day. He was so addicted that even after he became permanently tethered to a tank of oxygen, he'd sneak a smoke. Against this backdrop, an ad in The Hollywood Reporter's Sept. 25 issue jumped out at me. "Five hard-nosed reasons to R-rate movies with smoking," the headline reads.
  • CONTENT MARKETING INSIDER
    Listening, Learning And Tweaking The Messages
    Amaranth is gaining traction as a highly nutritious grain -- due to the very deliberate way Puente a la Salud Comunitaria (Bridge to Community Health) has crafted and tweaked the "pseudo cereal"'s story.
  • CONTENT MARKETING INSIDER
    Providing The Backbone For Crowdfunding Campaigns
    Like many an inventor and entrepreneur over the years, Dan Ikoyan probably could have cajoled friends and maxed out a few credit cards to raise the $50,000 he says he needs to take his TruPosture "smart shirt" to market over the next 24 weeks. Instead, he made a very conscious decision to raise funds through a crowdfunding campaign that launched on Indiegogo this Wednesday.