• CONTENT MARKETING INSIDER
    Squarespace, Jeff Bridges Dream Up Branding Spot
    The duo of Squarespace and Jeff Bridges have teamed up for a Super Bowl spot that will carry over into a multiplatform branding partnership where seemingly everyone wins, even thousands of kids who go to bed without enough to eat.
  • CONTENT MARKETING INSIDER
    What To Do If Your Target Audience Hates You
    Sometimes the best way to grow your audience is to realize they hate you -- and show through your branding that you're exactly the opposite of who they think you are. For an illustrative lesson in how to turn hate into love through branding, let's go back into the "Wayback Machine" to 2003 to hear the tale of what AOL had to do to land a teen audience.
  • CONTENT MARKETING INSIDER
    Netflix's 'House Of Cards' Raises Product Placement Stakes
    When "House of Cards" returns for a third season on Feb. 27, keep an eagle eye out for loads of native advertising. The award-wining series, like all Netflix originals, claims to be commercial-free -- but "House of Cards," is certainly helping pay for its hefty production price-tag (Netflix reportedly shelled out $100 million for the first two seasons) with liberal use of product placement.
  • CONTENT MARKETING INSIDER
    YouTube's Untapped Potential: Why Do Brands Overlook Digital Celebs?
    I'm having trouble getting my brain around the fact that YouTube is nearly a decade old, we are soaring into the Golden Age of branded content, and still more hasn't been done to exploit this incredible platform's possibilities.