• CONTENT MARKETING INSIDER
    Content-Marketing Savvy On View In 'Bitter Southerner'
    Chuck Reece, co-founder of "The Bitter Southerner," site, possesses that rare combination of editorial integrity and content marketing savvy. Reece and his three partners (creative director Dave Whitling, social media guru Kyle Tibbs Jones, and insights & analytics guru Butler Raines) launched the down-home, content- and visually rich "Bitter Southerner a scant 18 months ago in Atlanta.
  • CONTENT MARKETING INSIDER
    Oscars Stay On-Brand As TV's 'Ladies' Night'
    No TV brand screams "Ladies' Night" more than the Academy Awards. Television's biggest non-sporting event of the year, more than 60% of its audience has historically been female, and savvy advertisers know it.
  • CONTENT MARKETING INSIDER
    Social Media Use Drives Mobile Game Success
    Before releasing her company's mobile game Seaboard just prior to Christmas, Blackflip Studios VP of Brand Marketing Sarah Ross knew she wanted to take an "integrated approach" for the launch. As Ross explains, the alchemy of launching a mobile game has many parallels to the film business. If you don't have a big opening weekend box office, your chances of having a smash hit "diminish significantly."
  • CONTENT MARKETING INSIDER
    History Channel Gets A Youthful Sheen
    Late last year, when the History Channel started touting its mini-series, "Sons of Liberty," all over the place, from subways to movie theaters to Facebook, I thought, "What a perfect branding vehicle" for the network.