• CONTENT MARKETING INSIDER
    Branded Emojis Making Their Mark
    Swyft Media has launched some eye-catching emoji and branded sticker campaigns for the likes of Ford, Universal Pictures, Dell, L'Oreal, Fox Studios, MillerCoors and 1-800-Flowers over the last year. But what could be more visually arresting than Pope Francis caroling with nuns, chuckling "ho ho ho" or sitting fireside and sipping from a mug in an ugly Christmas sweater?
  • CONTENT MARKETING INSIDER
    MoFo's 'Socially Aware' Insights Pay Off
    Blogging was less popular as a content marketing practice among North American B2C companies last year -- down to 67% from 72% -- according to data cited in an infographic on social media marketing published by law firm Morrison & Foerster. But for John Delaney, the MoFo partner who co-edits its Socially Aware blog, blogging continues to be a boon to the company's own B2B practice
  • CONTENT MARKETING INSIDER
    CNN's Courageous Crafts Heros' Mini-Docs For Subaru
    During the broadcast of "CNN Heroes" on Sunday night, you'll see Subaru president Tom Doll deliver a video message about the automaker matching viewers' online donations - dollar for dollar -- to the 10 people being spotlighted for their good deeds. Then, when Doll finishes, you'll see Sandra Tooley, her hands in a boxer's wrist wrap, inside a gym. "I tried sobriety on my own before," she tells us, I told myself I didn't need anybody else's help; I could do this on my own. And it kind of took the last relapse for me to realize that, no, I ...