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by Joe Mandese
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able … Read the whole story
by Wayne Friedman
The media company wants improved ad measurements and an understanding of diverse and dynamic consumer behaviors. Read the whole story
COMMENTARY
by Lisa Niemeyer, Op-Ed Contributor
Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind. Read the whole story
by Wendy Davis
"Outfront has a strong interest in preserving the historical and content-neutral manner in which the permitting of distinct types of advertising structures has long … Read the whole story
by Laurie Sullivan
Two trade associations this week announced a collaborative task force to support out-of-home media and its digital counterparts across programmatic and through omnichannel strategies. … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Spending on TV accounted for $2.7 billion this year. "And the renewal rates for those TV buys are really strong," says MediaRadar's CEO. Read the whole story
by Les Luchter
iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games. Read the whole story
by Karlene Lukovitz
T-Mobile pioneered free streaming tie-in promos with Netflix in 2017, inspiring Verizon and AT&T to launch their own streaming offers to help drive high-end … Read the whole story
by Karlene Lukovitz
Faced with intensified competition, the world's largest streamer is over-delivering on its promise to debut a new movie each week in 2021. Read the whole story
by Wendy Davis
If finalized, the deal will resolve claims that AdMob facilitated tracking for mobile game developer Tiny Lab Productions. Read the whole story
by Laurie Sullivan
Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
To succeed today, 3Q Digital believes more marketers must rely on growth marketing. To determine how marketers think, the agency surveyed marketing leaders in … Read the whole story
by Wayne Friedman
Sapan had pushed the company into premium streaming services, including AMC+, Acorn, Shudder, Sundance Now and Allblk. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email marketers will have to replace the open rate, thanks to Apple. Here's what Salesforce Pardot recommends. Read the whole story
by Richard Whitman, Columnist
David Droga Will succeed Brian Whipple as CEO in September, the digital agency has confirmed. Whipple led the digital agency, the industry's largest, for … Read the whole story
COMMENTARY
by Phil Case
Some dramatic changes to consumer targeting are here, and others are coming. How should marketers use this time before the faucet is completely shut … Read the whole story
COMMENTARY
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The boost was seen in the recent earnings reports of publicly traded publishers, such as The New York Times Co., Meredith Corp. and Gannett … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers are increasingly counting on key older news viewers -- in particular the 25-54 crowd, as well as 60+ audience -- to be … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Nissan required guests to wear masks as well as provide either proof of vaccination or a negative PCR test from within 72 hours before … Read the whole story