The NFL has added sports betting agreements with four sportsbooks: Fox Bet, BetMGM, PointsBet and WynnBET. Read the whole story

The streaming giant is reportedly weighing the potential benefits against the costs of marketing theatrical releases. Read the whole story

Out-of-home advertising took a beating in parts of 2020 due to the pandemic. Analysts and advertisers say ad dollars are coming back this year. Read the whole story

On Monday Apple announced the acquisition of Primephonic, a classical music-streaming service offering a listening experience with search and browse functions optimized for classical … Read the whole story

"Portals to Space" invites anyone with a smartphone to experience two Northrop Grumman spacecrafts as they repair and refuel dying satellites in orbit. Read the whole story

In total, some $2.8 million in national TV advertising was spent from July 31-August 29 by the casino/gambling category, according to iSpot.tv. Read the whole story

These shifts indicate there are both risks and opportunities for automotive marketing teams in today's new vehicle marketplace, per IHS Markit. Read the whole story

Despite a consensus that the process is broken, few clients or agencies are actively seeking alternatives to the RFP. Read the whole story

As it continues to recover from the COVID-19 shutdown, NCM is adding a new CMO role, and has tapped long-time media and agency marketing … Read the whole story

Constant has clients in healthcare, retail, and consumer products. It has also worked with agencies like Fitzco and BBDO, where founder Jim Head was … Read the whole story

And coming from the tobacco giant the executives-Jaime Suarez and Albert Moufarrij-know a thing or two about highly regulated industries. Read the whole story

Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validity explains what all the buzz is about. Read the whole story

DoubleVerify offers a Publisher Inventory Compatibility to showcase the value of inventory. Read the whole story

Time-consuming ad trafficking, billing and other manual functions reduce ad profitability and take time that could be used to develop incremental revenue opportunities, a … Read the whole story