Citing the impact of rising inflation and disruptions in their supply chains, the ad execs said they have reduced overall ad spending by an … Read the whole story

The contrasting ad spending projections reported by buyers sync with the opposing viewership trends for streaming and traditional TV. Read the whole story

The 44% of media buyers not even considering such investments cite the metaverse's newness, lack of standards, and lack of budget, among other concerns. Read the whole story

Yelp Spotlight Ads, introduced Thursday, aims to help national and regional brands reach consumers on its homescreen. The ad unit is supported by a … Read the whole story

Many think TikTok could overtake Amazon and Google as it moves into the ecommerce space with an in-app shopping feature, plans for global fulfillment … Read the whole story

TelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partner to use the media company's Hispanic household data graph for its brands. Read the whole story

At the group level, per the COMvergence rundown, WPP's GroupM ranked first ($3.1 billion), followed by Publicis Media ($2.6 billion) and Omnicom Media Group … Read the whole story

So said Sequent Partners' Jim Spaeth, summing up the third day of the 2022 "Attribution & Analytics Accelerator" conference, co-hosed with the Advertising Research … Read the whole story

Retail trade associations say Black Friday is back, and in a big way. Read the whole story

Leikikh remains chairman of MullenLowe and is succeeded in the CEO role by The Martin Agency's Kristen Cavallo, who will continue to report to … Read the whole story

Families are using video games to better connect during the holidays, a survey finds, with 38% of respondents saying they play video games during … Read the whole story