London Blog
by Sean Hargrave, Staff Writer
Data-driven marketing has led many to speculate about the changing nature of the CMO and CIO relationship, but as marketing tools look to appeal to self-serving customers, isn't it sales … Read the whole story
by Gavin O'Malley
Over the next month, Facebook plans to add new features to its "dynamic" product ads, including cross-selling abilities and Audience Network availability. In addition, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Today's MAD London newsletter will be the last until September 2nd. Read the whole story
by Laurie Sullivan
As Google moves to focus on its roots in advertising and marketing -- from search to programmatic display and video -- the majority of … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Shrouded beneath Google's Alphabet announcement were two other announcements Google made this month to bolster its ad validation and media measurement capabilities. Read the whole story
by Ben Frederick
Facebook expanded the ad types and formats available to developers in its Audience Network today to include some of their best performing ad units. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
A good gimmick and early momentum among a dedicated user base can do wonders for any platform. But lasting success requires additional traits, including … Read the whole story
COMMENTARY
by Kath Pay, Op-Ed Contributor
As email marketers, we're all well aware of how easy it is to re-market to and convert the low-hanging fruit within the ecommerce customer … Read the whole story