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Morrisons Says New Premium Milk Brand Came From Listening To Social Media

Morrisons says it has launched a new milk brand that will give money directly to farmers in response to comments from its customers on social media and in its focus groups. The brand will sit alongside Morrisons’ own-brand milk but cost 10p more per litre, with all that money going directly to farmers. Packaging on the bottles highlights that by buying the milk consumers are “giving back to farmers”. The milk will go in stores in around 6 weeks’ time.

Read the whole story at Marketing Week »

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