London Blog
by Sean Hargrave, Staff Writer
Think + sense + feel + do + connect = loyalty? Or is it more a case of treating people in such a way that they will return because they … Read the whole story
by Gavin O'Malley
In yet another troubling sign for Twitter, the social giant's global average CPM fell 18% to $4.29 over the past year, according to a … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Entertain a line -- that's the secret of business any Liverpudlian butcher will tell you is behind their success, and it's why one water … Read the whole story
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by Tobi Elkin
Clypd, an audience-based sales platform for TV advertising, announced the appointment of Henry Rivero as general manager of Europe. Rivero is tasked with building … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Now you see it, now you don't. Yep, ahead of its official launch, Apple mistakenly tweeted out the iPhone 7's sexiest specifications, on Wednesday. … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Juniper Research says machine learning algorithms are expected to generate around $42 billion in annual advertising revenue by 2021, up from around $3.5 billion … Read the whole story
by Steve McClellan
Spirits marketer Diageo has opted to retain Dentsu Aegis Network for North America, as well as European and Southeast Asia media duties after a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
It's an exciting time to be involved with the data coming in across many TV/video platforms. But, "the challenges are obvious," says Ashwin Navin, … Read the whole story
COMMENTARY
by Gino Galassi, Op-Ed Contributor
The digital video business is a challenge worth meeting for content providers. Making digital services simpler, and smartly analyzing consumer data, would be steps … Read the whole story