London Blog
Think + sense + feel + do + connect = loyalty? Or is it more a case of treating people in such a way that they will return because they … Read the whole story
In yet another troubling sign for Twitter, the social giant's global average CPM fell 18% to $4.29 over the past year, according to a … Read the whole story
- COMMENTARY
Entertain a line -- that's the secret of business any Liverpudlian butcher will tell you is behind their success, and it's why one water … Read the whole story
Clypd, an audience-based sales platform for TV advertising, announced the appointment of Henry Rivero as general manager of Europe. Rivero is tasked with building … Read the whole story
- COMMENTARY
Now you see it, now you don't. Yep, ahead of its official launch, Apple mistakenly tweeted out the iPhone 7's sexiest specifications, on Wednesday. … Read the whole story
- COMMENTARY
Juniper Research says machine learning algorithms are expected to generate around $42 billion in annual advertising revenue by 2021, up from around $3.5 billion … Read the whole story
Spirits marketer Diageo has opted to retain Dentsu Aegis Network for North America, as well as European and Southeast Asia media duties after a … Read the whole story
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All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report … Read the whole story
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It's an exciting time to be involved with the data coming in across many TV/video platforms. But, "the challenges are obvious," says Ashwin Navin, … Read the whole story
- COMMENTARY
The digital video business is a challenge worth meeting for content providers. Making digital services simpler, and smartly analyzing consumer data, would be steps … Read the whole story
