• by Tobi Elkin  @tobielkin, September 8, 2016

Clypd, an audience-based sales platform for TV advertising, on Thursday announced it had appointed Henry Rivero general manager of Europe. Rivero is tasked with building clypd’s presence in Europe.

Most recently, Rivero was senior executive, digital technology and special projects at RTL Group, which led clypd’s Series B round of funding. He was responsible for partnerships, standards, and innovation and helped develop RTL’s corporate strategy and investments in online video, media tech, and monetization.

“For some time now, we have been eyeing the European broadcast markets as the next big milestone in the company’s growth plan,” stated Joshua Summers, co-founder and CEO at clypd. “Expanding our audience-based sales platform for TV advertising beyond the U.S. is a strategic focus for us as our company continues to grow.”