Like the tendency to grab our favorite old sweaters, car buyers are also drawn to familiarity and affordability, Read the whole story
The company plans to "expand into new and emerging business areas by creating innovative mobility products." Read the whole story
"I think you can feel a little bit of the chemistry between them," Hyundai's Angela Zepeda tells "Marketing Daily." Read the whole story
After a week of unrest in the nation, Ford is encouraging unity, strength and working together. Read the whole story
Creative, which was shot in one take, shows representatives of the "stages of man." Read the whole story
The automaker created a 60-second video to explain the brand's purpose. It features the new GM logo and brand slogan. Read the whole story
The 105-year-old Italian brand is targeting 75,000 in annual sales and a 15% profit margin. Read the whole story
Three "Ultimate Camping" videos feature a camper using electrical appliances powered by Ioniq 5's technology. Read the whole story
EASTON, CT -- One of the greatest upsides of the pandemic's impact on covering advertising, media and marketing industry events, is that I was … Read the whole story
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It will become Amazon's and Google's … Read the whole story
Now is the time for Madison Avenue to communicate the fairness of the election and empower citizens to make America's democracy more participative. Search … Read the whole story