CPG Insider
Among his tips: Leverage retailer data to understand your customers and their shopping habits, and adapt products and marketing accordingly. Read the whole story
#LieLikeAParent social contest is similar in concept to 2017's successful #SwearLikeAMother promo for Kraft Mac & Cheese. Read the whole story
Survey says packaging changes reflect consumer demand for more premium products, healthier products and environmentally sustainable packaging. Read the whole story
Powered by artificial intelligence, the abstract cat-shaped item aims to "nurture children's curiosity" by asking multiple-choice questions on various topics. Read the whole story
Lots of media chat about Charmin's Forever Roll. which is sold online and could last a "typical" person two or three months. Read the whole story
The InHome service is set to start in the fall for 1 million customers in Kansas City, Pittsburgh and Vero Beach. Read the whole story
Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, per the VAB. Read the whole story
- COMMENTARY
And yes, they've noticed those radically outsized budgets make profits (ostensibly, the reason companies are in business) kind of impossible. Read the whole story
COMMENTARYAs the rate of expansion of programmatic media-buying begins to decelerate, the focus is shifting to how vs. how much. That's the conclusion of … Read the whole story
The creative, developed with Sterling-Rice Group, suggests Ertz's action-filled performance is fueled by her almond consumption. Read the whole story
- COMMENTARY
Consumers feel increasing "ownership" of the brands they love -- and they want brands to deliver something that's "just right" for each particular moment … Read the whole story
