Dealing with the "patchwork of state regulations becomes cost-prohibitive," says Consumer Brands Association's Katie Denis. Read the whole story
Brizzy has been on the market for five months, while Vizzy is just getting ready to hit shelves at the end of March. Read the whole story
The image of Gudetama on packages of Nissin's Top Ramen products is a nod to the common practice of combining ramen and eggs in … Read the whole story
The P&G brand leans into double entendres in its campaign to urge consumers to run their dishwasher every night. Read the whole story
Two-time Grammy-nominated DJ/producer Steve Aoki directs and stars in Tic Tac's launch campaign for X-Freeze, 50% larger than the brand's standard size. Read the whole story
Good Catch plant-based tuna substitute launched a year ago this month in Whole Foods Market and Thrive Market. Read the whole story
"The Life Artois" -- using imagery that recalls colorful travel art posters from the '40s and '50s -- is pitched toward women. Read the whole story
Among key trends defining this new wave of cannabis-infused branding: luxury packaging and light-hearted copy. Read the whole story
The Precision Marketing platform enables marketers to understand performance attributable to a brand's ad campaign. Read the whole story