Marketing CPG Weekly
Friday, December 11, 2020
  • Kinder Joy, Hershey Kisses Spread Holiday Family Sweetness

    Kinder Joy commemorates the family tradition of marketing a child's height on a door frame in "Doorways to Memories." Read the whole story

  • For Coors Light, B.Y.O.B Now Means Build Your Own 'Beerman'

    There are snowmen. And there is Coors Light's Beerman, a strange snow-based fellow now showing up in a holiday commercial. Read the whole story

  • FTC Wants P&G To Back Off Buying Women's Razor Brand Billie

    The complaint alleges the proposed acquisition would "eliminate growing competition that benefits consumers." Read the whole story

  • Turtle Wax Plays Up Germ-Killing Abilities

    The spray provide not only a safe way to clean, but also sanitize a car's interior for 24 hours without damaging its surfaces. Read the whole story

  • Pine-Sol's New Ecommerce Site Aids Black Women Entrepreneurs

    Pine-Sol household cleaner just launched an ecommerce site selling holiday gifs, with all of the proceeds from the sale to help minority women entrepreneurs. Read the whole story