CPG Insider
by Steve Ellwanger
General Mills is aiding cereal-to-snacking crossover with new bars from Kellogg made with Froot Loops or Frosted Flakes. Read the whole story
by Steve Ellwanger
"They taste even better than the ones with the Cheetah," says little girl touting dairy-free, plant-based puffs in ad. Read the whole story
by Sarah Mahoney
The effort includes a $250,000 gift to the Women's Sports Foundation. Read the whole story
by P.J. Bednarski
An ad plays up his nickname -- The Iceman, for his cool demeanor -- and shows him chilling in his backyard. Read the whole story
by P.J. Bednarski
O'Doul's is hooking up with dating site Match.com to give daters more non-drinking options when they search for someone new. Read the whole story
by Steve McClellan
The new campaign, developed by San-Francisco-based agency Erich & Kallman, features a toy-like jolly rancher. Read the whole story