Brand earned its distribution one channel at a time, with convenience stores a favorite because they're "actually looking for innovation." Read the whole story
New Neutrogena Studios division is kicking off with the release of "In the Sun," a documentary short produced by actress Kerry Washington. Read the whole story
"Office" depicts a stressed office worker who manually "strips away" his desk and office wall before being transported to a bucolic countryside. Read the whole story
Rapper Ice-T and former wrestler Stone Cold Steve Austin tell other celebs to to start washing their clothes in cold water. Read the whole story
Brand wants to switch up the "64% of cream cheese consumers [who] keep on going back to one brand in particular," says VP marketing. Read the whole story
Introducing the IBU-O-Meter, which uses an algorithm to measure the nastiness of your Twitter rants. Read the whole story
With nearly half of all Goldfish crackers eaten by adults, Pepperidge Farm is pivoting away from its child- and parent-directed messaging. Read the whole story
Last year, Grove introduced the third-party Plastic Working Group, working with 63 of its partner brands, sharing best practices. Read the whole story
The review, the first major media assessment since 2015 includes North America, much of Europe and other markets. Read the whole story