CPG Insider
by Steve Ellwanger
Psychedelics are following a path similar to what cannabinoids followed: research leading to approved medicinal use and, ultimately, CPG status. Read the whole story
by Sarah Mahoney
The NFL great, a longtime pitchman for the brand, offers such services as haircare tips and tricks, video unboxing, and extremely dramatic voiceover work. Read the whole story
by Les Luchter
Two brands will turn a Brooklyn brownstone into flagship Apt. 5G, treating visiting trick-or-treaters to 10 Reese's products, including the Take 5G bar. Read the whole story
by Todd Wasserman
Sun Maid is attempting to embrace the fruit's status as a Halloween also-ran. Hence the clean-up kit giveaway. Read the whole story
COMMENTARY
by Mark Penn
Assessing audience scope is critical before you launch into that Super Bowl spot or spend big on a finely-targeted Facebook campaign. Read the whole story
COMMENTARY
by Josh Smutko
For example: Pick the right enemy and the right battlefield. Read the whole story