Hormel, whose profits have soared along with turkey prices, has launched a new, protein-themed ad campaign. Read the whole story

The company first entered the gin category in 2019, with the purchase of super-premium Fords Gin parent The 86 Company. Read the whole story

No. 2 hard seltzer brand bets that showing flies' attraction to its new fresh fruit juice will win new fans. Read the whole story

The freeze-dried, raw pet food leader features naughty and even somewhat raunchy pet behavior in its inaugural advertising effort. Read the whole story

The brand offers fans the chance to have their TikToks about Starburst beamed into space. Read the whole story

The new campaign goes beyond product attributes, to appeal to millennials' yearning for simplicity. Read the whole story

The tentative $438.5 million deal with states, with 15 marketing restrictions, pales next to the still-looming threat of FDA banning its products in the … Read the whole story

The federal crackdown has done little to diminish the appeal of e-cigarettes. A report from Grand View Research predicts the e-cigarette market will grow … Read the whole story

With broth susceptible to private-label competitors, there is more innovation in the pipeline to better differentiate Campbell's Swanson brand. Read the whole story

"It's in those moments where it's okay to say, okay, time to move on, time to find something else that really gives you joy … Read the whole story