D2C Insider
The supplement brand launches its first campaign since joining the Unilever fold. Read the whole story
Quest Diagnostics will relaunch its growing direct-to-consumer platform during the next few weeks, with the aim of increasing clicks, purchases. Read the whole story
Sony Pictures was efficient with its TV marketing dollars for "King" with national TV spend of just $6.1 million, according to iSpot.tv -- well … Read the whole story
They also believe all opinion should be labeled at such, and that mainstream media should stick to the facts. Read the whole story
With this iteration, Walmart claims to be winning the AR arms race, offering ultra-realistic images of how clothes fit. Read the whole story
TikTok onThursday announced a new feature closely resembling BeReal, a popular new social app featuring dual-camera technology and the single-post alert to capture and … Read the whole story
Nearly one in three (29%) report having engaged with an interactive ad experience while streaming, finds Roku's annual holiday shopping survey. Read the whole story
Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative … Read the whole story
