Marketing D2C Weekly Editions for August 2023
- Marketing D2C Weekly - Monday, Aug. 28, 2023
- Future, A Fitness App, Launches 'Here We Go' Ads
- Verizon, Disney Discuss ESPN D2C Partnership
- Brands Find Value In Social, Connected TV
- Despite New Ads, Offers, Peloton Still Struggling
- British Movie Theaters Invite Canine Companions
- For National Dog Day, Bark Expands Tattoo Contest
- Meta Rolls Out Search Tool To Track Branded Content
- YouTube Shorts Product Lead Offers Insights For Creators And Brands
- Salesforce Brings AI Enhancements To The Field
- Global Programmatic Click Fraud Averaged 17% In Q2
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
- Marketing D2C Weekly - Monday, Aug. 21, 2023
- Ibotta Shifts To Brand-Awareness Spending
- Did You Drink Too Much? Safety Shot Promises Rapid Alcohol Detox
- OG Goes Old School: Zappos Revisits Mail Order Catalog
- Vizzy, Hardscoop Partner For Creamsicles To Get You Tipsy
- You Are Getting Sleepy: Ashley Tisdale Partners With Natrol For Relaxing Giveaway
- Spam Guide Rails: A Refresher Following The Experian Settlement
- AI Goes Shopping: Retailers Across The Globe Are Trying It, Salesforce Finds
- Consumers Remain Wary About Data Use, Study Finds
- Brands Shifting Media Buys Into Product Placement, Study Finds
- Ariela Acquires D2C Undies Fave Parade
- Marketing D2C Weekly - Monday, Aug. 14, 2023
- A 'Desperate' Victoria's Secret Brings Back The Supermodels
- At Ralph Lauren, Fashion Events, D2C, Help Burnish Brand
- Paramount Narrows D2C Losses, Revenue Up 21%, Linear TV Ads Down 10%
- Half Of U.S. Linear Households Saw Just 8% Of TV Ads In 1H
- Long Live The Lazy: La-Z-Boy Debuts the 'Decliner'
- Tripping Into Therapy: Dr. Bronner's Tests Psychedelic Healthcare
- Women's FIFA Ads Outpull Men's Tournament's On Impact Ratings
- Driving Retention Through Shopping Experiences: Adore Me Meets Consumer's Diverse Needs via Multiple Shopping Models
- Marketing D2C Weekly - Monday, Aug. 7, 2023
- Aurate Moves Into Macy's, Helzberg Diamonds
- With Sales And Profits Surging, Amazon Ad Sales Rise 22%
- 'Barbie' Rockets To A Record $1.03B In Global Box Office In 17 Days
- Tinder Unveils New Ads For 'It Starts With A Swipe' Campaign
- Billie Introduces The Game Young Women Can Never Win
- TikTok's Upcoming Ad Product Bypasses Privacy Regulations
- Red-Hot E.L.F. Leads Beauty Biz With 76% Jump In Sales
- Pet Owners Still Look To Traditional Ad Channels
- Uncle Waithley's Recipe For Growth: Community, Story and Scotch Bonnet Bite
