Marketing D2C Weekly Editions for August 2023
Marketing D2C Weekly - Monday, Aug. 28, 2023
Future, A Fitness App, Launches 'Here We Go' Ads
Verizon, Disney Discuss ESPN D2C Partnership
Brands Find Value In Social, Connected TV
Despite New Ads, Offers, Peloton Still Struggling
British Movie Theaters Invite Canine Companions
For National Dog Day, Bark Expands Tattoo Contest
Meta Rolls Out Search Tool To Track Branded Content
YouTube Shorts Product Lead Offers Insights For Creators And Brands
Salesforce Brings AI Enhancements To The Field
Global Programmatic Click Fraud Averaged 17% In Q2
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Marketing D2C Weekly - Monday, Aug. 21, 2023
Ibotta Shifts To Brand-Awareness Spending
Did You Drink Too Much? Safety Shot Promises Rapid Alcohol Detox
OG Goes Old School: Zappos Revisits Mail Order Catalog
Vizzy, Hardscoop Partner For Creamsicles To Get You Tipsy
You Are Getting Sleepy: Ashley Tisdale Partners With Natrol For Relaxing Giveaway
Spam Guide Rails: A Refresher Following The Experian Settlement
AI Goes Shopping: Retailers Across The Globe Are Trying It, Salesforce Finds
Consumers Remain Wary About Data Use, Study Finds
Brands Shifting Media Buys Into Product Placement, Study Finds
Ariela Acquires D2C Undies Fave Parade
Marketing D2C Weekly - Monday, Aug. 14, 2023
A 'Desperate' Victoria's Secret Brings Back The Supermodels
At Ralph Lauren, Fashion Events, D2C, Help Burnish Brand
Paramount Narrows D2C Losses, Revenue Up 21%, Linear TV Ads Down 10%
Half Of U.S. Linear Households Saw Just 8% Of TV Ads In 1H
Long Live The Lazy: La-Z-Boy Debuts the 'Decliner'
Tripping Into Therapy: Dr. Bronner's Tests Psychedelic Healthcare
Women's FIFA Ads Outpull Men's Tournament's On Impact Ratings
Driving Retention Through Shopping Experiences: Adore Me Meets Consumer's Diverse Needs via Multiple Shopping Models
Marketing D2C Weekly - Monday, Aug. 7, 2023
Aurate Moves Into Macy's, Helzberg Diamonds
With Sales And Profits Surging, Amazon Ad Sales Rise 22%
'Barbie' Rockets To A Record $1.03B In Global Box Office In 17 Days
Tinder Unveils New Ads For 'It Starts With A Swipe' Campaign
Billie Introduces The Game Young Women Can Never Win
TikTok's Upcoming Ad Product Bypasses Privacy Regulations
Red-Hot E.L.F. Leads Beauty Biz With 76% Jump In Sales
Pet Owners Still Look To Traditional Ad Channels
Uncle Waithley's Recipe For Growth: Community, Story and Scotch Bonnet Bite