Top of The News
by Thom Forbes
Microsoft, where by most accounts the departmental silos have long resembled Russian nesting dolls, announced a sweeping plan to reorganize yesterday. The intent of what CEO Steve Ballmer calls "One … Read the whole story
APPAREL
by Sarah Mahoney
In its ongoing quest to build the perfect pair of jeans for fit-conscious females, Levi's is introducing Revel, a high-end line using a new … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The program involves Lexus giving Kogeto "Joey" panoramic cameras to editors of the different titles. The task: put the 360-degree cameras on the cars, … Read the whole story
PHARMA
by Tanya Gazdik
Pharmaceutical companies should embrace social media such as Facebook and Twitter, despite the regulatory limbo in which certain questions remain unanswered, according to an … Read the whole story
BEVERAGES
by Karlene Lukovitz
A Purdue University professor has released a report that concludes that frequent consumers of artificial sweeteners -- and diet soda and other products that … Read the whole story
TELECOM
by Aaron Baar
The company, which has been a longtime sponsor of Rivera's Yankees, has launched a digital campaign, "My Favorite Mo-ment," through which fans can share … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Fiat has a couple of things going on this month. First, and probably most incredible, is a new print ad and "making-of" video for … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
"Why does Dr. Frankenstein hate the monster?" My daughter asked me that a couple of days back -- the book is on her high … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Unilever's latest marketing strategy, "Crafting Brands for Life," represents a sharply focused effort to empower people to own and shape the company's brands. Rob … Read the whole story