Microsoft, where by most accounts the departmental silos have long resembled Russian nesting dolls, announced a sweeping plan to reorganize yesterday. The intent of what CEO Steve Ballmer calls "One … Read the whole story
In its ongoing quest to build the perfect pair of jeans for fit-conscious females, Levi's is introducing Revel, a high-end line using a new … Read the whole story
The program involves Lexus giving Kogeto "Joey" panoramic cameras to editors of the different titles. The task: put the 360-degree cameras on the cars, … Read the whole story
Pharmaceutical companies should embrace social media such as Facebook and Twitter, despite the regulatory limbo in which certain questions remain unanswered, according to an … Read the whole story
A Purdue University professor has released a report that concludes that frequent consumers of artificial sweeteners -- and diet soda and other products that … Read the whole story
The company, which has been a longtime sponsor of Rivera's Yankees, has launched a digital campaign, "My Favorite Mo-ment," through which fans can share … Read the whole story
Fiat has a couple of things going on this month. First, and probably most incredible, is a new print ad and "making-of" video for … Read the whole story
"Why does Dr. Frankenstein hate the monster?" My daughter asked me that a couple of days back -- the book is on her high … Read the whole story
Unilever's latest marketing strategy, "Crafting Brands for Life," represents a sharply focused effort to empower people to own and shape the company's brands. Rob … Read the whole story