Marketing Daily
Friday, August 23, 2013

Top of The News

Oreo Has The Right Stuf (If Maybe Not Enough Of It)
by Thom Forbes

Oreo's Double "The Double Stuf Oreo May Be Missing Some Stuf," reads the hed on the story by "Time"'s Alexander Aciman. "Scandal ensues" is the arch subhed. Read the whole story

  • PETS
    Merrick Enlists 'Cat Critic' To Support Purrfect Bistro
    by Tanya Gazdik

    Merrick Pet Care is launching a campaign to support its new Purrfect Bistro product line. "The revolution is all about bringing pet food to … Read the whole story

  • BEVERAGES
    MilkPEP Launches 'Protein Fight Club'
    by Karlene Lukovitz

    With U.S. milk sales continuing decades of free-fall (per-capita consumption fell 36% between 1970 and 2011), and Americans clamoring for high-protein foods, milk producers … Read the whole story

  • APPAREL
    H&M Follows Beckham Into The Locker Room
    by Sarah Mahoney

    For its new fall campaign for David Beckham Bodywear, H&M follows the soccer legend into an old-school locker-room, photographing him in what the retailer … Read the whole story

  • ELECTRONICS
    Samsung Gains As Kindle Fire Cools
    by Laurie Petersen

    Samsung's Galaxy Tab jumped 5.8 percentage points year-over-year while Kindle Fire lost 11.4 share points, according to the latest MobileSTAT reports from Jumptap, the … Read the whole story

  • COMMENTARY
    Why Your Social Media Strategy Needs Quality Content
    by Katie Petrillo

    To pique interest, encourage sharing, and keep customers returning for more, brands need to think about the quality of their content. Here are four … Read the whole story