Marketing Daily
Wednesday, April 30, 2014
  • Mondelez Launches Soccer Push, Real-Time Video Studio

    Having announced multi-brand sponsorships with major North American soccer teams, organizations and players last fall, Mondelez has unveiled the umbrella campaign, dubbed #PassTheLove, and … Read the whole story

  • T-Mobile, Cowell Team On New DJ Talent Show

    After the initial rounds, the competition will involve live challenges and performances in SFX venues and through SFX channels such as Tomorrowland, TomorrowWorld, Mysteryland, … Read the whole story

  • Infiniti's Witherspoon Drives Infiniti Down New Roads

    The director of marketing for Infiniti Americas has plenty of luxury vehicle experience on the agency side for both BMW and Mercedes-Benz in the … Read the whole story

  • Consumer Confidence On Upswing, Especially Millennials

    Consumers are showing more retail confidence -- especially Millennials, the group hardest hit by the recession, according to IRI's quarterly MarketPulse survey. Read the whole story

  • Story Worldwide's Cheyfitz Channels The Spirit Bison

    "The cave drawings were created communally to bring meaning to a chaotic world; drawn by a shaman to telegraph his powers to the people … Read the whole story

  • Consumers To Spend Big On Mama

    While marketers of everything from greeting cards, restaurants, jewelers, florists and day spas are all angling for favored-child status as mom's big day approaches, … Read the whole story

  • Episode 703: Ugly Betty And The Dead Man's Office

    Last week, when Sally mentioned that she'd stay at her prep school "till 1975 if that would put Betty in the ground," I thought … Read the whole story