Having announced multi-brand sponsorships with major North American soccer teams, organizations and players last fall, Mondelez has unveiled the umbrella campaign, dubbed #PassTheLove, and … Read the whole story

After the initial rounds, the competition will involve live challenges and performances in SFX venues and through SFX channels such as Tomorrowland, TomorrowWorld, Mysteryland, … Read the whole story

The director of marketing for Infiniti Americas has plenty of luxury vehicle experience on the agency side for both BMW and Mercedes-Benz in the … Read the whole story

Consumers are showing more retail confidence -- especially Millennials, the group hardest hit by the recession, according to IRI's quarterly MarketPulse survey. Read the whole story

"The cave drawings were created communally to bring meaning to a chaotic world; drawn by a shaman to telegraph his powers to the people … Read the whole story

While marketers of everything from greeting cards, restaurants, jewelers, florists and day spas are all angling for favored-child status as mom's big day approaches, … Read the whole story