Top of The News
by Thom Forbes
Michelle Obama pushed back yesterday against push-back from some schools, an association of nutritionists and food suppliers, and Congressional Republicans on new school lunch standards authorized by
the Healthy Hunger-Free … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Fiat's new Godzilla ad has started running on TV screens nationwide. But thousands of those screens aren't in front of a sofa. They are … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Car marketers, take note: Strategic Vision diced its 2014 New Vehicle Experience Study around similarities and differences of various ethnic groups to get a … Read the whole story
ELECTRONICS
by Aaron Baar
"It's time for us to take advantage of the marketplace. We need to claim our place [of leadership] in the imaging category," Michelle Fernandez, … Read the whole story
RETAIL
by Sarah Mahoney
Scheduled to hit stores in mid-September, the line includes 50 items of apparel and lingerie, priced from $18 to $90, with shoes and accessories … Read the whole story
BEVERAGES
by Karlene Lukovitz
In the new TV ad, a stranded musician who is found wandering the desert is shown plunging backward into water after grabbing a cold … Read the whole story
HEALTH
by Tanya Gazdik
The campaign strategy for Seattle Cancer Care Alliance borrows from current motivational psychology thinking on habit change which suggests that when asked to change … Read the whole story
COMMENTARY
by
For this "mid-season ending," I doff my beret, fedora, space helmet, and Pucci-like head scarf to Matt Weiner. Plus, I blink my false eyelashes … Read the whole story
COMMENTARY
by Jeri Smith, Columnist
What I see more frequently is brands trying too hard to be current, straining to entertain. In doing so, they lose the distinctive personality … Read the whole story