Marketing Daily
Monday, October 27, 2014
  • Breakfast Wars Slow Dunkin' Brands' Momentum

    John Costello, president, global marketing and innovation for Dunkin' Brands, said the core QSR market is now "much softer," adding that "everybody [is] jumping ... Read the whole story

  • Tea Season Begins For The 'Plant People'

    "It builds on the idea that plants possess great power," Carl Henrickson, senior brand manager at Traditional Medicinals, tells "Marketing Daily." "It helps bring ... Read the whole story

  • Southwest Plays Up Value Via Humor

    "They're still the big-hearted airline that champions value," Lara Bridger, group creative director, GSD&M, tells "Marketing Daily." "We wanted to capture that personality in ... Read the whole story

  • ShareThis Drills Down On Social Buzz Around Big Events

    The study, which looks at social behavior around major events like Shark Week, the Middle East events around ISIS, Apple Launch events, and Ferguson ... Read the whole story

  • AIMExpo Looks To Be THE U.S. Motorcycle Show

    "At the end of the day, it's the trade shows that serve as the engine that makes stuff happen. If I can get manufacturers ... Read the whole story

  • Baskin-Robbins In Tie-Ins With Hallmark Holiday Movie

    Starting Nov. 1 and throughout the month, Baskin-Robbins will offer treats that tie in with "Northpole," one of this year's tentpole movies in the ... Read the whole story

  • Gulp!

    Dear Wall Street -- Last Friday the absolutely obvious occurred -- and you acted like you'd had a nighttime visit from the walking dead. ... Read the whole story