ELECTRONICS
by Aaron Baar
"Since the show is a new show, we needed to take a different tack, but we wanted to keep that same flavor of surprise … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"The campaign was all about brightening the holidays for others in unexpected and memorable ways," Lisa Rountree, vice president marketing, Capital One, tells "Marketing … Read the whole story
SPORTS
by Karl Greenberg
The race organization hired Mark Scoggins this year as VP of business development. Scoggins, former CRO for the National Basketball Retired Players Association, has … Read the whole story
RESTAURANTS
by Karlene Lukovitz
They were followed by Chick-Fil-A (78%), Whataburger (76%), Subway (73%), Wendy's (70%), Arby's and Long John Silvers (tied at 69%), Hardee's (65%), and Taco … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Trucks are going to kick the year over the finish line, with General Motors and Chrysler getting the most benefit, because the top-selling vehicle … Read the whole story
COMMENTARY
by Chris Stark
Combined with the growing expectation among customers that they should be addressed in near-1:1 relationships, it seems logical that organizations may just need a … Read the whole story