Thanks to a well-orchestrated rollout that began in early September with a live-streamed, 18-hour unboxing event in 15 cities worldwide, Star Wars is becoming such a juggernaut in retailers' toys … Read the whole story
MEDIA Agency of the Year: Starcom MediaVest Group; OMMA Digital Agency of the Year: 360i; Holding Company of the Year: WPP; Social Agency of … Read the whole story
The effort called, appropriately, "Tough Guys," broke Nov. 12 across digital and print. The campaign is on social channels like YouTube and Facebook, and … Read the whole story
1800 Tequila has partnered with Detroit Instagram user Tony Majka, also known as @TonyDetroit, for the inaugural installment of its new 1800 Visionaries campaign. Read the whole story
"With all the recent talk surrounding all-day breakfast offerings, we wanted to simply serve up a reminder that Denny's is the originator of all-day … Read the whole story
In further proof that people are losing interest in Black Friday, two new studies report that more consumers are shopping earlier than last year, … Read the whole story
"[Smart Home technology] has the potential to touch across almost any category," Rob Barrish, GfK's senior vice president for technology in North America, tells … Read the whole story
Jack Nerad, executive market analyst at KBB.com, tells "Marketing Daily" that the report covers just about every vehicle that is available for sale in … Read the whole story
In mourning, as in medicine, the guiding principle of condolence is "First do no harm." Read the whole story
Going to flagship department stores is the perfect blend between timeless tradition and sensory excitement. Read the whole story