Marketing Daily
Tuesday, June 20, 2017
  • Jaguar Land Rover Uses Mixed-Reality App For Recruitment

    It is a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap, and attract a diverse ... Read the whole story

  • Sprite's Summer Push Features Rappers' Lyrics On Packaging

    The summer effort, an extension of Wieden + Kennedy New York's "Wanna Sprite" campaign launched last fall, spans television, outdoor, radio, digital, social and ... Read the whole story

  • Honda Enlists Feline For Dealer Service Campaign

    Honda is using an Insta-famous cat to remind customers of the importance of keeping their Honda vehicles in top condition with Honda Genuine Parts ... Read the whole story

  • Forrester Finds CX Lacking For Many Brands

    Even the few that are getting good or excellent ratings are stagnating, says Forrester analyst Rick Parrish Read the whole story

  • Study: New Ways To Measure Consumer Engagement

    A new study from Northwestern University's Kellogg School reveals that the more engaged people feel in an experience, the more likely they are to ... Read the whole story

  • Nokia Taps Virtual Reality To Sell New Digital Health Products

    Virtual reality has been used for a number of applications and now commerce is moving into the picture. Nokia is launching a marketing campaign ... Read the whole story