Filing for Chapter 11 bankruptcy protection late last night "marks the dawn of a new era" for Toys "R" Us, according to its chairman and CEO, Dave Brandon. With $3 … Read the whole story
All that girl power bodes well for many brands that have been banking on femvertising, says Samantha Skey, president and chief revenue officer for … Read the whole story
"You'll find us driving the speed limit in the right lane, I assure you," joked Tory Johnston, vice president of sales and marketing at … Read the whole story
"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private … Read the whole story
"Our vision is to change the conversation from having the perfect home to enjoying the home that's perfect for you," John Weinstock, senior vice … Read the whole story
Expect to see Millennials showing an increased interest in all things '90s, including "Baywatch" babes, "Space Jam" all-stars and "Saved by the Bell" jocks. Read the whole story
The 75-year-old company is ready to grow from middle-tier to major player. The primary campaign goal is raising brand awareness. Read the whole story
The paid media campaign runs across digital video, connected TV and native video. TTD is also retargeting those viewers with a display campaign. Read the whole story
The retail industry will have to pay close attention to the deals being made, customer benefits and what's next for the Amazon. Read the whole story