The partnership represents the way GM is "looking at doing our marketing moving forward," says GM CMO Deborah Wahl. Read the whole story

Alcohol ecommerce platform Drizly is expanding its assortment of beer, wine and spirits in a partnership with competitor ecommerce service Gopuff. Read the whole story

In one ad for Busch Light, Sarah McLachlan amiably spoofs her work for the ASPCA when she learns she's cuddling with a wolf. Read the whole story

In an open letter to dictionary editors, Coty asks to find a new way to define what it means to be beautiful. Read the whole story

Hamlin, the Buffalo Bills player who collapsed on field during a" Monday Night Football" telecast in early January, is helping the AHA promote hands-on … Read the whole story

The Mattel-owned brand is offering the special edition to football fans, but with a twist: It will only fulfill orders for the winning team. Read the whole story

Debuting the morning of Feb. 1, by early afternoon the channel already had more than 6k followers and nearly 14k likes. Read the whole story

In the ad, via VaynerMedia, Yung Gravy romances (mostly) older women having "Bachelor"-like tantrums over Gravy's affections. Read the whole story

Audi RED will be led by Marco Tomada and Stephan Strecker, with the support of a board of directors made up of equal partner … Read the whole story

New Era and Formula E will also collaborate on bespoke and limited-edition styles, such as unique designs for landmark races. Read the whole story