"Our first Asian American creative campaign places a strong emphasis on family values," says Hyundai CMO Angela Zepeda. Read the whole story

In spots leading up to the Big Game, Best Buy is offering funny takes on its biggest televisions. Read the whole story

Yogurt brand Oikos is piling on members of the Sanders football family to stress the connection between protein and strength. Read the whole story

The deal will help the automaker get in front of next-gen buyers, since millennials and Gen Z represent nearly half of Topgolf venue players. Read the whole story

Wraps come in two options: The Classic Chicken Wrap (with regular chicken tenders) and The Spicy Slaw Chicken Wrap (extra crispy tenders). Read the whole story

Are beer companies looking to stake their claim in the NA category really aiming to encourage a healthy, moderate lifestyle? Probably not. Read the whole story

Not a joke -- but what functional-soda brand Olipop did last month to crash a consumer space long dominated by team sponsor PepsiCo. Read the whole story

Premium spirts brand Rémy Martin will air a 60-second commercial in the Super Bowl and has tapped tennis legend Serena Williams to front it. It's … Read the whole story

That's up from an average 13% between October 2021 and January 2022, per Pathmatics data. Read the whole story