The Nurdles campaign for Aquafresh tied together television, video on demand, digital and print media to get kids excited about brushing their teeth. The brand faced tough competition from Crest and Colgate, but the "brushing song" that ran each evening at 7:58 p.m. changed that. The 90-second Nurdle video ran in a pre-school program called "The Good Night Show" on the kids network Sprout. Aquafresh's share rose five points in the kids segment, and consumption increased 95%.

The brand aimed to connect with busy moms with kids not necessarily thinking about the latest innovations in paper towels. That same thinking drove P&G's brand Bounty to partner with Disney and the Muppets to create three custom vignettes that communicated the ability to clean the mess with less. The branded entertainment strategy delivered 11 million digital impressions, 15 million social impressions, more than 11000 video likes, 4.7 million gaming impressions, 1.2 million YouTube video views.

Choose Your Own Adventure video series relied on sequential messaging and multiple story lines to reach the target audience the company characterizes as multitasking media junkie adults ages 25 to 44 who enjoy the outdoors. Five mini stories delivered in pieces told tales of hiking, biking and stand-up paddle board adventures. The viewer had to finish one before moving on to the next. The full story viewed more than 4 million times averaged a video completion rate of 98.8%.

The agency set out to make senior execs aware of the power of Adobe by showcasing how its technology worked for its most prominent digital-publishing partners from Wired to The New Yorker. In each case, they spoke of the way Adobe had enriched their content, from videos to print to digital and tablet experiences. The results: interaction rates of 7%, more than double the average, and in-unit video-start rates of up to 40% (vs. the 22% average).

  When Audi launched its brand-new A7 model at the New York International Auto Show they decided to go big. Utilizing a 15,000 square foot billboard with over 17.7 million viewers, Audi's A7 went social. The billboard was located in Times Square and passersby could interact with the design via QR code or text message. Users were invited to comment, tweet and check-in at bold locations in order to tie in the theme of the car's bold design.

  HBO's "Game of Thrones" kicked off with an advertising campaign that brought to life the series through activating users' senses. Over six weeks PHD brought the series to life through a fantasy billboard near Los Angeles' busiest intersection. The idea was to use digital to bring a fantasy to life for viewers. The results were astonshing. "Game of Thrones" was the number one cable show in 2011 grossing over 12.7 million viewers in its premiere episode.

  The Wall Street Journal Office Network's (WSJON) is known for their high-definition news screens that are located in premier office buildings. They are viewed by nearly 1 million traveling business executives and professionals each day. With that knowledge, Delta wanted to utilize the network to promote their brand. The result was a custom execution that enabled Delta to leverage WSJON's technology to boost their brand within the business community. Delta presented up-to-the-minute drive times to NYC's three main airports and overlayed their logo over the ticker. Delta smartly used their …

  For HBO’s hit series, Game of Thrones, PHD created a unique digital out-of-home experience for fans. Tasked with overcoming the “fan boy” perception of the series in order to attract all HBO subscribers, PHD recreated the world of Westeros in a high-definition 3D projection around the busiest intersection in Los Angeles. The results surpassed expectations. In one week, the display generated over 300,000 impressions and Game of Thrones was the #1 cable show of 2011.

  In early February, NBC set out to dominate the day after Super Bowl Sunday. Dubbed "Day of Digital," Kinetic, working with NBC and Maxus, identified over 300 digital out-of-home screens to supplement existing advertising efforts. The result gave the network the share of voice across all mediums. That Monday, digital out-of-home advertisements for "Smash" and "The Voice" went live across major markets. That day, "The Voice" was the number one show and the "Smash" premier came in third.

  Domino’s Pizza Tracker has been a popular feature on the company’s Web site for some time. It’s a simple design with a big purpose: to track your online pizza order from the time the order is submitted to the time it arrives at its destination. The campaign took the pizza tracker idea a step further. Domino’s ran 30-second commercials asking customers to leave their comments on the pizza tracker. Then, the comments, both good and bad, were displayed on a billboard in Times Square while a live stream of the …