Ad spending in the media tracked by Nielsen Monitor-Plus shot up 5.7 percent during the first half of 2005, a faster rate of growth … Read the whole story
U.K.-based Aegis Group and French agency holding company Havas reportedly are in talks about forming a joint venture that would combine their media services … Read the whole story
After years of fits and false-starts, interactive TV is finally approaching the kind of critical mass that should garner the attention of national advertisers. … Read the whole story
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) announced on Monday that, after a long uphill battle for … Read the whole story
Hurricane Katrina packed winds of more than 150 miles per hour--and also blew wind into The Weather Channel's viewership. The storm, especially in Southern … Read the whole story