While Group M may get credit for strongly encouraging the networks to use commercial ratings this upfront, Starcom could lead a push to go … Read the whole story
Whether it may be a harbinger for other major media markets isn't clear, but the erosion of demand for traditional media appears to be … Read the whole story
On the heels of Saturday's Live Earth concerts around the world, Carat conducted consumer research indicating that while the average American is becoming more … Read the whole story
Looking for that cool new broadcast network summer show? Here's a hint: It wasn't the "Live Earth" concert, which managed an 0.9 rating among … Read the whole story
Given a free shot in adding to its executive ranks, Fox Broadcasting has hired recently exiled NBC executive Kevin Reilly as president of Fox … Read the whole story
Jane will cease publication after its August issue, Conde Nast announced Monday. The storied women's magazine, part of the second-wave of feminism, is the … Read the whole story
Major League Baseball will use the big ratings from its All-Star game tonight to boost its post-season games. The campaign--"There's Only One October"--features comedian … Read the whole story
Travelzoo is teaming with Monstervision to create interactive place-based displays in Las Vegas' McCarran International Airport, the company announced Monday. The campaign, which will … Read the whole story
WorldLink has inked a deal with the Gospel Music Channel to serve as its sales rep in the direct-response area. GMC has said it … Read the whole story
The way a company comports itself--including how it treats employees, business practices and corporate-responsibility initiatives--plays a big role in consumer purchase decisions. A Cone … Read the whole story
One of the personalities who helped make "SportsCenter" a maypole in the sports universe is leaving ESPN. Dan Patrick, who served as an anchor … Read the whole story
