Omnicom's Zimmerman Advertising has added a critical new component to its burgeoning "virtual advertising agency" concept: Media planning and buying services. The new product, … Read the whole story

Amid declining usage and advertising spending for many traditional media, outdoor appears to be entering a new "Golden Age" spurred by greater mobility of … Read the whole story

Hearst Corp. went digital shopping--and it came home with Kaboodle Inc. Billed as a "social shopping community," it allows members to browse and share … Read the whole story

Six falls ago, NBC tried to spin a hit out of an eponymous sitcom starring Food Network chef Emeril Lagasse. That was before the … Read the whole story

The Television Bureau of Advertising (TVB) said 21 broadcast groups and two rep firms have signed up for TVB's new "ePort" eBusiness platform, which … Read the whole story

News Corp., the new prospective owner of Dow Jones & Co., showed a 4% gain in net profit in its fourth-quarter fiscal period to … Read the whole story

1 - Toyota 2 - Sour Patch Kids 3 - Mercury Mariner 4 - Porsche 5 - Honey Bunches Of OatsClick here to view … Read the whole story

The Hallmark Channel's parent said Wednesday the network posted nearly $100 million in upfront commitments this summer, while adding 19 new clients to its … Read the whole story

Rodale enjoyed a strong second quarter with 20.6% growth in ad pages at its print properties and a remarkable 117.2% boom in online ad … Read the whole story

Cablevision's financial future is getting cloudy. The big factors--a private buyout bid and growing competition from Verizon. And though revenues grew 11%, basic cable … Read the whole story

Revenue for the domestic fleet of the Discovery networks increased 5% in the second quarter to $516 million, even as the Travel Channel was … Read the whole story

Leo Burnett's below-the-line Arc Worldwide unit has landed an in-store marketing assignment from cable operator Comcast, which hopes to boost its visibility in stores … Read the whole story