Wednesday, October 15, 2008
  • Cause And EFX

    The soundtrack should maybe have been Das EFX but it was a lot more Fall Out Boy as MTV unleashed its foray into campaign … Read the whole story

  • Future Uncertain: Media Companies Take Financial Hit

    Along with the rest of the world, media companies are feeling the effects of the ongoing financial meltdown. As the banking industry has collapsed … Read the whole story

  • Media X: Road Rules

    Advertisers should jump on Columbus Day. Apparently, no one "owns" it yet. Although it was pleasant to have a commercial break. TV shows sans … Read the whole story

  • PepsiCo To Ratchet Up Sales, Marketing Initiatives

    Media companies may find PepsiCo knocking on their doors a little louder over the next year. The beverage giant's CEO said repeatedly Tuesday that … Read the whole story

  • Bloomberg Names Lack CEO

    Former NBC News executive Andrew Lack has been named CEO of Bloomberg's television, interactive and radio operations group. Read the whole story

  • MRC: 2 CW Shows On Hiatus, 'Cartoon' Web Comedy Scores

    Media Rights Capital may be having its problems on traditional TV with its programming on CW, putting "Easy Money" and "Valentine" on hiatus. But … Read the whole story

  • Rachael Ray Dishes On QVC

    First there was her TV show, then a popular magazine. Now comes the branding. Daytime host Rachael Ray is making her QVC debut on … Read the whole story

  • Hotel Networks Bows Place-Based VOD

    The Hotel Networks, which delivers video programming to 1 million hotel rooms and claims to reach about 20 million guests a month, is undertaking … Read the whole story

  • NBC Prime-Time Boosted By DVR Playback Ratings

    Monday night gave NBC some slightly better news for its closely watched prime-time shows. Both "Heroes" and "Chuck" perked up with big double-digit DVR … Read the whole story