A new report says small- and medium-sized businesses will continue to shift marketing dollars away from traditional outlets to more measured and emerging media. … Read the whole story
Havas, the Paris-based advertising holding company, reported first-half revenues of just over $1.1 billion, up 5% -- with a 10% gain in consolidated net … Read the whole story
WPP is negotiating with Asatsu-DK Inc., Japan's third-largest ad shop, to buy its minority stake in digital ad shop Digital Advertising Consortium for an … Read the whole story
With the U.S. Hispanic population growing, Spanish-language news media has fared better than its mainstream (English-language) counterparts, according to Pew Research Center. This continues … Read the whole story
Condé Nast is set to unveil a new online service, Social Sidekick, which aggregates the most popular online content from some of its high-end … Read the whole story
In a sign of broadcasters continuing to experiment with multicast channels, the NBC station in Philadelphia will offer the ACC conference football games this … Read the whole story
CNN said it had acquired Zite, the company behind the personalized iPad magazine and news app of the same name that competes with Flipboard. … Read the whole story
