NBC's WCAU Multicasts ACC Football


In a sign of broadcasters continuing to experiment with multicast channels, the NBC station in Philadelphia, WCAU, will offer a package of football games this year that would have been unlikely without such real estate. The NBC-owned station, known as NBC 10, will carry ACC conference football games on Saturdays that involve schools with no regional connection.

Offering a further twist, the games will air on the station's news and lifestyle multicast outlet, NBC Philadelphia Nonstop, the city's only local 24-hour news and lifestyle channel.

The nearest ACC school to Philadelphia is the University of Maryland, and games will include teams from Virginia, Massachusetts and North Carolina. Some ACC basketball games could follow in the winter.

The games come via a syndication deal with Raycom and the ACC, which sub-licenses them from ESPN. With the chance to expand its reach outside an ACC footprint under a new deal, Raycom and the ACC say they have added 25 new markets for the 13 Saturday games.



Within the ACC territory, the gridiron games will be streamed online on the ACC's Web site, as well as via a mobile app. Outside, ESPN3.com will stream them.

Also under its new deal with ESPN, Raycom and the ACC will syndicate ACC games on some Fox regional cable networks.

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