Friday, December 9, 2011
  • MediaCom Expected To Land $400M Bayer Biz

    Bayer is poised to award its estimated $400 million U.S. media assignment to WPP's MediaCom after a review, according to sources. Interpublic's Initiative was … Read the whole story

  • Initiative Security: Wins LifeLock Assignment

    Interpublic's Initiative has been awarded the media planning and buying assignment for LifeLock, the identity theft protection firm. Last year, the company spent approximately … Read the whole story

  • Media Buying, Selling Vet Bob Flood To Advertiser Perceptions

    Well-known Madison Avenue media-buying vet and a former top digital media sales executive at MTV Networks and Fox Bob Flood has joined influential ad … Read the whole story

  • Facebook App Screens Web TV is providing Facebook with an app that allows users to watch Web-based television channels directly within the social network. Payments are via display … Read the whole story

  • ABC Puts 'Revenge,' 'Once Upon A Time' Online

    Looking to give a promotional push to two promising series, ABC will make their entire libraries available online over the next month. Read the whole story

  • CBS WIns Rare Wednesday, 'Survivor' Up

    Overall, holiday period lows on Wednesday gave CBS some room for a rare 18-49 win on the night. CBS' "Survivor: South Pacific" was up … Read the whole story

  • Mag Bag: USPS Changes Delivery Times

    With the U.S. Postal Service neck-deep in debt, it's no surprise that mail will be getting slower as it attempts to slash spending and … Read the whole story

  • 'NYT' Launches Election 2012 App

    The 2012 campaign season is already shaping up to be a fierce political contest, with close-run elections for the White House and numerous seats … Read the whole story

  • Bombed -- With Money To Burn

    Among my daily "must reads" is a little ad and research newsletter edited by a couple of women who, as nearly as I can … Read the whole story