January 25, 2023
Friday, December 9, 2011
Bayer is poised to award its estimated $400 million U.S. media assignment to WPP's MediaCom after a review, according to sources. Interpublic's Initiative was … Read the whole story
Interpublic's Initiative has been awarded the media planning and buying assignment for LifeLock, the identity theft protection firm. Last year, the company spent approximately … Read the whole story
Well-known Madison Avenue media-buying vet and a former top digital media sales executive at MTV Networks and Fox Bob Flood has joined influential ad … Read the whole story
FreeCast.com is providing Facebook with an app that allows users to watch Web-based television channels directly within the social network. Payments are via display … Read the whole story
Looking to give a promotional push to two promising series, ABC will make their entire libraries available online over the next month. Read the whole story
Overall, holiday period lows on Wednesday gave CBS some room for a rare 18-49 win on the night. CBS' "Survivor: South Pacific" was up … Read the whole story
With the U.S. Postal Service neck-deep in debt, it's no surprise that mail will be getting slower as it attempts to slash spending and … Read the whole story
The 2012 campaign season is already shaping up to be a fierce political contest, with close-run elections for the White House and numerous seats … Read the whole story
- COMMENTARY
Among my daily "must reads" is a little ad and research newsletter edited by a couple of women who, as nearly as I can … Read the whole story
