Gracenote's recognition technology, combined with Invidi's advertising system, can allow advertisers to select certain households and individual audience demographics and dynamically insert commercials to … Read the whole story

For marketers considering conducting an agency review, search consultant Avi Dan has some advice -- forget the RFP. And can the so-called "pitch meeting" … Read the whole story

CBS Corp. is shaking up its outdoor advertising business with a corporate restructuring that will divest CBS Outdoor's overseas business and convert its U.S. … Read the whole story

'The Star Ledger' of Newark, New Jersey's largest daily newspaper, announced that it is laying off 34 employees, including 19 full-time employees and 15 … Read the whole story

The run of marketers linking with Oxygen's upcoming become-a-supermodel competition come from various notches in the fashion business. Marshalls plays a top-line sponsor role … Read the whole story

The digital era provides access to health information. But there's also growing concern that computers and the rise of social networks promote the sedentary … Read the whole story

Twenty years ago, it's a pretty safe bet that the media profile of the average working person's weekday lunch break will have been dominated … Read the whole story