After years of fits, false starts and unfulfilled promises, addressable TV advertising appears ready for, well, prime time. In a deal being announced today, … Read the whole story
Nielsen says viewership data can be captured for live TV streamed to mobile devices using the fledgling Syncbak technology. The measurement company finished a … Read the whole story
WPP's Wunderman has created two new senior-level management posts, including a global chief analytics officer role that is being filled by Slavi Samardzija. The … Read the whole story
Viacom is expanding a wide-ranging digital video deal with Amazon -- just weeks after ending one with Amazon competitor Netflix. For Amazon's Prime Instant … Read the whole story
Verizon Wireless on Tuesday announced extending its mobile partnership with the National Football League through a new multi-year agreement that will add Sunday afternoon … Read the whole story
A key TNT playoff game landed the top spot among all TV programs on a summer period Monday night. The Eastern Conference finale of … Read the whole story
Advance Digital has partnered with Echo to provide a digital infrastructure to encourage audience engagement and enable social sharing at its 12 local media … Read the whole story
As part of a broader effort to scale video ad sales, Reader's Digest Association has tapped metadata analytics provider TriVu Media. Per the deal, … Read the whole story