WPP's GroupM unit has acquired a 49% stake in Minneapolis-based independent media services agency Haworth Marketing + Media. Terms were not disclosed, but 44-year-old … Read the whole story
Simulmedia and Nielsen are joining up in a venture to measure small, unmeasured cable networks. The two companies say the development agreement is aimed … Read the whole story
In what either was the last upfront pitch of the 2014-15 or the first of the 2015-16 TV buying season, real people -- not … Read the whole story
Video content provides brands with storytelling opportunities that allow consumers to discover much more about products and services than what is found in search … Read the whole story
Business-to-business publications' print ad revenues fell 9.9% from $1.87 billion in the third quarter of 2013 to $1.68 billion in the third quarter of … Read the whole story
With this series I aim to explore the collisions of media and culture that have the potential to sideswipe each other in the way … Read the whole story
Most recently, Sherman was EVP/GM of Viacom's Logo Network. Earlier, she served at Interpublic ad shop Hill Holliday and Verizon. She succeeds Peggy Conlon … Read the whole story
The first official night of the 2014-2015 TV season scored well among key viewers for two new dramas -- Fox's "Gotham" and CBS' "Scorpion" … Read the whole story
Serving as further evidence that "real-time" is becoming synonymous with social media advertising, social media optimization platform SocialFlow on Tuesday rolled out updates to … Read the whole story
Aiming to ramp up its programmatic trading technologies, mobile ad firm Millennial Media on Tuesday announced the acquisition of mobile real-time bidding (RTB) exchange … Read the whole story
Brands need to rethink their strategies in reaching people, because in the jungle of digital, hacking your way out with machetes to find that … Read the whole story